Wednesday, March 26, 2008

The Art of "Made You Look!"

Since like most other drivers in Metro Manila, I feel like my life literally wastes away behind the wheel on EDSA, I am only too thankful for the entertainment that advertising billboards provide. The latest attention grabbing ones for me would have to be those of Folded & Hung featuring the lovely Maja Salvador in the clothing line's summer wear. No doubt, quite a few fender-benders will be caused by mesmerized drivers gawking at these ads. At least these will help reawaken commuters who end up in a hypnotized glazed daze produced by mind-numbing traffic jams. Of course it's either you gawk at the ladies, or some guy in his underwear suffering from performance anxiety, or shrinkage from the cold, maybe?

But seriously, kudos to my high school classmate and F&H CEO, Ronald Pineda, and all those behind the clothing line, for not settling for mediocre ad layouts.

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This is True®

by Randy Cassingham

Stories from My Archives ©1994-2025

Cheers
During a visit to Mackey Elementary School, Oscar Goodman, the mayor of Las Vegas, Nev., was asked by a group of fourth graders what his hobbies were. “Drinking” was one he mentioned. And if he were marooned on a desert island, what one thing would he want with him? “A bottle of gin,” he said. After being criticized for what a district superintendant called “absolutely unacceptable” comments, Goodman said he was “the George Washington of mayors. I can’t tell a lie. If they didn’t want the answer the kid shouldn’t have asked the question.” Principal Kamala Washington, who was present for the remarks, says the kids didn’t even seem to notice the comments. “I think it just went over their heads.” (Las Vegas Sun) ...Well yeah: by that hour of the afternoon they were all already blitzed.
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